My Journey in Digital Marketing
I’m Lokesh Kuhadia, a learner turning curiosity into skills in the world of digital marketing. My focus is on content and social media — blending creativity with strategy to connect ideas with people. This page shares where I started, what I’ve learned so far, and how I’m building my path forward.
Creativity meets strategy – content that speaks and converts.
ChatGPT
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Who Am I?
“I’m Lokesh Kuhadia, a digital marketing learner passionate about turning ideas into stories that connect. My main focus is on content marketing and social media, where creativity meets strategy.”
“I didn’t start in marketing. My journey began with UI/UX design — exploring Figma and layouts taught me how design shapes experience. But I soon realized my real interest lies in communication and growth, not just visuals. That’s when I shifted into digital marketing.”
“Today, I’m learning step by step through courses, practice projects, and experiments — building skills that will shape my career in the digital space.”
The Path That Shaped Me
My story isn’t a straight road — it’s a journey of exploration, pauses, and growth. From studying science, experimenting with creative design, to finally embracing digital marketing, every step has added a new layer to who I am today. This timeline captures not just what I’ve done, but how I’ve evolved.
2019–2022 | Exploring & Self-Learning
From 2019 onwards, I began my self-learning journey, taking small online and free courses in different fields like content writing, SEO, UI/UX, graphic design, and video editing. But due to challenges and the Covid-19 pandemic (2020–2021), my learning pace was irregular. Still, I used the time to experiment, watch tutorials, and complete beginner projects. By 2022, I had explored design and editing more deeply, building the foundation for my creative + digital interest.
2023–Present | Focus on Digital Marketing
In 2023, I shifted my focus fully towards digital marketing. I started structured learning through Internshala and online platforms. By 2025, I began building portfolio projects, working on content strategy, SEO, and social media simulations. Alongside, I’ve been completing certifications like Meta Social Media Marketing and Coursera (ChatGPT, content-focused courses) to strengthen my expertise. This phase marks my transition — from experimenting across fields to building a clear career in content & social media marketing.
2013–2018 | Foundations & Education
My journey started with academics and healthcare training. I completed my B.Sc. in Zoology (IGNOU, 2016) while also pursuing a Diploma in Cath Lab Technology (2017–2018), where I gained hands-on exposure to medical procedures and patient care. In between, I briefly explored 3D Animation & VFX (2013), which sparked my interest in creativity and design. This phase built my discipline and gave me a mix of scientific knowledge and creative curiosity.
What I Bring to the Table
Provide a short summary of your recent projects, highlighting the most important things.
Content Writing & Stragety
Writing blogs, captions, and content calendars with SEO focus and engaging storytelling.
Social Media Marketing
Designing posts, stories, and campaigns for Instagram & Facebook; practicing targeting & analytics.
Keyword research, on-page optimization, and improving visibility in search results.
SEO Basics
Design & Visuals
Using Canva and Figma for graphics, layouts, and editing tools to support visual storytelling.
Analytics & Research
Tracking performance, studying audience behavior, and using insights to refine strategies.
Applying HubSpot, Meta Ads Manager, and AI tools like ChatGPT for learning & experiments.
Digital Tools & AI
Certifications & Learning Milestones
Currently learning campaign creation, ad targeting, and brand growth strategies directly from Meta experts.
Meta Social Media Marketing (Ongoing, Coursera)
Internshala Courses (Completed)
Explored UI Design and Basics of Digital Marketing, gaining hands-on exposure to design tools and SEO fundamentals.
My learning has been a mix of structured certifications and self-paced exploration. From professional platforms to free online resources, each milestone has added a new skill to my journey.
AI Tools (Active Practice)
Using ChatGPT, Canva, and other AI platforms for brainstorming, content creation, and workflow automation.
HubSpot Content Marketing (Upcoming)
Planned certification to deepen skills in content strategy, storytelling, and brand building.
Google Analytics (Upcoming)
Will focus on tracking, user behavior insights, and data-driven reporting to improve marketing decisions.
Self-Learning (YouTube & Udemy)
Learning through free and paid courses since 2019 — exploring SEO, content writing, video editing, and design to build practical knowledge.
Skills & Tools I Use
A mix of creative and analytical skills, supported by tools I actively practice with to deliver real results.
Content & Social Media Marketing
Writing blogs, repurposing content, and creating engaging social posts. Tools: Canva, Meta Business Suite.
Design & AI Tools
Using Canva & Figma for visuals, plus AI tools (ChatGPT, Notion AI) for ideation & workflow automation.
SEO & Analytics
Keyword research, on-page SEO, and Google Analytics basics for tracking performance.
Words I Live By
“Learning never exhausts the mind.”
- Leonardo da Vinci
A few words that guide my mindset and keep me motivated on this journey of growth.
“The best way to predict the future is to create it.”
– Peter Drucker
Let’s Build Something Great Together
If you’ve reached here, you already know my passion for digital marketing, content, and growth. I’m open to collaborations, freelance projects, and creative opportunities. Let’s connect and create digital impact.
